Our Mission

Innovate · Create · Launch

Every food product follows the same path. Coming up with the idea. Creating the idea. Launching the idea. The Contract Manufacturing Alliance supports brands at every phase — and Food Innovation Centers are where the journey begins.

Innovate
Create
Launch
✦ You Are Here — Food Innovation Centers Live in This Phase

Phase One

Innovate

Coming up with the idea

Every great consumer food product starts with an idea. The Innovate phase is about turning that idea into something real — developing recipes, testing formulations, validating with real customers, and getting the science right before you invest in production. Food Innovation Centers are the science and R&D layer of this phase.

FICs Are the Core of INNOVATE

While cottage foods and commercial kitchens help entrepreneurs start producing, Food Innovation Centers provide the scientific infrastructure — food scientists, analytical equipment, shelf-life testing, and regulatory expertise — that transforms a kitchen recipe into a production-ready, commercially viable formulation. This is why FICs are the defining institution of the INNOVATE phase.

Alliance Arms at This Phase

What Happens at This Phase

Recipe development and formulation iteration
Nutritional analysis for FDA-compliant labeling
Shelf life and stability testing
Market validation — local sales, farmers markets, DTC
Regulatory assessment (FDA, USDA, state licensing)
Initial packaging concepts and material selection
Consumer feedback and product-market fit confirmation
Cost modeling and commercial viability assessment

Most brands spend 6–18 months in the Innovate phase. The work you do here — the formulation, the testing, the regulatory groundwork — determines everything that follows. A weak INNOVATE phase creates expensive problems at the co-packer.

Phase Two

Create

Creating the idea

You've validated the idea at a FIC. Now it's time to build it for real. The Create phase is about taking your proven formula and manufacturing it at scale — finding the right production partner, finalizing packaging, and building a supply chain that can support retail distribution.

FIC → Pilot Plant connection: When your formula is locked at the FIC, the next step is a Pilot Plant — sub-commercial scale production to validate that your formula works on real equipment before committing to a co-packer. The CMA network provides direct pathways between FIC-graduated brands and Pilot Plants. PilotPlants.org →

Alliance Arms at This Phase

What Happens at This Phase

Production trials and test runs at pilot scale
Packaging finalization — retail-ready, compliant
Quality assurance and food safety (HACCP, SQF, GMP)
Scaling formulation from bench to production line
Cost modeling and margin analysis
Supply chain setup — ingredients, materials, logistics
Co-packer selection and contract negotiation

The Create phase typically takes 3–12 months. Getting the right manufacturing partner is the single most important decision you'll make at this stage. The Co-Packing Network's vetting process and relationship depth are what differentiate CMA-connected brands from those who go it alone.

Phase Three

Launch

Launching the idea

Your product exists. It's manufactured, packaged, and ready. Now you need to get it into the hands of consumers. The Launch phase connects you to retail channels, distribution networks, broker relationships, and go-to-market strategy — leveraging the Alliance's 30+ years of retail relationships through the Conzumables network.

Retail Channels We Cover

Grocery & Supermarkets
Convenience Stores
Mass Retail
Club Stores
Food Service
E-Commerce / DTC
Natural / Specialty
Hotel & Gift

What Happens at This Phase

Buyer presentations and category line reviews
Distribution setup and alignment
Broker network engagement
Trade spend planning and promotional strategy
Retailer onboarding — EDI, compliance, packaging specs
Market expansion — local → regional → national
Sales team sourcing and management

Launch is ongoing. The Alliance's Conzumables network covers every major retail channel in the U.S. and Canada. Full details at ContractMFG.org.

Where Are You in the Journey?

Tell us where you are in the process and we'll point you to the right resources.